Find Your Dream
Hey Lykkers, Let's be real for a moment — house hunting these days feels a bit like trying to grab the last slice of pizza at a party. By the time you even spot something decent, it's already taken… or costs more than your entire life savings.
But here's the good news: not every great property is obvious. Some of the best real estate opportunities are hidden — overlooked, underpriced, or waiting for someone sharp (like you) to spot them.
We asked Diana Olick, Senior Real Estate Correspondent at CNBC, and Ryan Lundquist, a licensed real estate agent in California, for insights. Here's what they say about finding hidden gems:
1. Stop Chasing the Hottest Neighborhoods
We all know the "popular" areas — the ones where the coffee is overpriced and the real estate is even worse. Sure, they're trendy. But if you're always looking where everyone else is, you'll pay more and face stiffer competition.
Instead, shift your focus. Look into up-and-coming neighborhoods that are still under the radar but show signs of growth. Think areas where new schools, transit lines, or shopping centers are being developed. These places often offer the biggest return in the long run.
2. Don't Judge a House by Its Paint Job
Some homes just need a little love. Outdated wallpaper, cracked tiles, or an overgrown yard can scare off the average buyer — but not you. If the structure is solid, and the issues are mostly cosmetic, you could be looking at a serious opportunity.
A little elbow grease and smart upgrades can increase the value significantly without draining your budget.
3. Look for Sellers Who Are in a Hurry
Motivated sellers can be a goldmine. Maybe they're relocating for work, downsizing, or dealing with a financial situation. Whatever the reason, they often want to close quickly — which can work in your favor.
Watch for listings with phrases like "must sell," "motivated seller," or properties that have been on the market longer than usual. There's often room for negotiation.
4. Let the Numbers Guide You
Buying on instinct? Risky. Buying with data? Smart.
Use real estate tools to compare similar properties in the same area (known as "comps"). Look at the average price per square foot, days on market, and pricing history. If a home is listed significantly below the area average, there may be a story behind it — and possibly a deal.
5. Don't Ignore Off-Market Listings
Not all homes are publicly listed. Some owners might be open to selling but haven't gone through traditional channels. These are called off-market properties or pocket listings.
Build relationships with local agents, join real estate groups, and don't be afraid to reach out directly to homeowners in neighborhoods you love. Sometimes a simple letter can open a surprising door.
6. Think Beyond Just Living Space
Some properties may not look impressive at first glance but offer other advantages — like rental income potential. A duplex, a basement suite, or even a property that could be converted into multi-use space might be more valuable than a polished single-family home.
If it can help you generate income while living in it or later down the road, that's a smart buy.
7. Check Out Foreclosures and Auctions — Cautiously
Foreclosed homes or auction sales can offer steep discounts, but they aren't always smooth sailing. These homes may need major repairs or have legal baggage attached, like liens or unresolved taxes.
If you're willing to do the homework (and bring in professionals), these can be incredible finds.
8. Use a Local Expert to Your Advantage
A real estate agent who knows the area inside and out can spot hidden value faster than you can scroll through listings. They know the neighborhoods, the pricing patterns, and often have insider knowledge on upcoming deals.
Choose someone who listens to your goals and doesn't just try to sell you the first shiny thing they find.
9. Focus on Long-Term Potential
A hidden gem isn't always the cheapest house today — it's the one with the best upside for tomorrow. That might be a modest house near a future transit hub or a property in a growing tech corridor.
Think ahead. Where will this neighborhood be in five to ten years?
10. Be Ready — And Patient
Great deals don't wait around. Have your financing ready and know your non-negotiables. But also, don't rush the process. Spotting a true gem takes time, effort, and a little bit of luck.
Final Thoughts
So, Lykkers — if you're serious about finding a hidden gem in the housing market, it's all about being strategic, doing your research, and thinking beyond the obvious. The best opportunities often come disguised as problems, overlooked properties, or unglamorous neighborhoods.
Stay sharp, stay patient, and most importantly — stay curious. The right property is out there, and chances are, it's not the one everyone else is chasing.