Find Your Shade
We've all been there—buying a foundation that looked perfect in the store, only to find it looks too orange, pale, or dull in real life. Getting the right shade isn't just about appearance; it's about confidence.
When the color blends seamlessly into our skin, we look naturally radiant and feel good wearing less makeup overall.
So how do we find that perfect match? Let's walk through it step by step.

Understand Your Skin's Undertone

Before we even swatch a single bottle, we need to figure out our undertone. That's the natural hue beneath our skin's surface. There are three main types:
• Cool undertones: We have hints of pink, red, or blue. Our veins look bluish and silver jewelry tends to look better on us.
• Warm undertones: We have a golden, peachy, or yellow tint. Our veins look greenish and gold jewelry complements us.
• Neutral undertones: A mix of both—we don't lean clearly warm or cool.
One easy trick: Look at the veins on the inside of your wrist in natural light. They'll usually point you in the right direction.

Test in Natural Light, Not Store Lights

Store lighting can be super misleading—either too yellow or too white. When testing a foundation, we should apply a little on our jawline and step outside if we can. This area shows how the color blends between our face and neck, which helps avoid that awkward two-tone look.
Try two or three shades side-by-side. The one that disappears into our skin without leaving any lines? That's our winner.

Match for Your Current Skin Tone

Our skin tone can change throughout the year. We might be a bit more tanned in summer and lighter in winter. If we want to keep our look fresh, it's smart to have two foundations: one for warmer months and one for cooler ones—or simply mix them when needed.
Also, keep in mind that oxidization (when foundation darkens slightly after applying) can affect how it looks later in the day. If one shade seems perfect at first but turns orange-ish, try a lighter or less pigmented formula.

Pick the Right Formula for Your Skin Type

Even with the perfect shade, the formula matters. Let's choose one that suits our skin needs:
• Dry skin: Go for a hydrating or dewy finish with creamy texture.
• Oily skin: Choose matte or oil-free formulas to keep shine under control.
• Sensitive skin: Look for fragrance-free, gentle options with minimal ingredients.
• Combination skin: Try a lightweight foundation that balances moisture and control.
Our skin type can change over time too, so it's okay to switch it up when needed!

Swatch Smartly and Blend Well

We shouldn't swatch foundation on our hands—it's not the same color as our face. Always test on our jawline or just below the cheekbone. And when applying it, blend toward the neck and ears to keep the whole face looking seamless.
Using a sponge, brush, or clean fingers depends on the finish we like, but always blend in layers—starting light and building coverage where we need it.

When in Doubt, Ask for Samples

Foundation is a personal thing, and we shouldn't rush the decision. At beauty stores or counters, many brands offer testers or small samples. We can wear them for a day and see how they feel and look throughout the day. No pressure, just trial and error!
Online shopping? Many brands now have virtual try-on tools or quizzes to help match us. They're surprisingly accurate when we answer honestly.

Let's Glow with Confidence

Finding the right foundation shade might take a little effort, but once we get it, our entire makeup routine feels easier. It becomes the canvas for everything else we wear.
Have you ever accidentally picked a shade too light or dark? Or found your perfect match unexpectedly? Share your story—we'd love to hear your glow-up moment!

Are You Warm, Cool or Neutral Toned?

Video by BeBeautiful